Doctor’s Digest®

Bridging the gap…between the business of medicine and the practice of medicine.

July / August 2009:
Marketing for the Primary Care Physician

<br />Marketing for the Primary Care Physician

When you went to medical school, you were probably offered little if any instruction in marketing. Yet the challenges of healthcare today have changed the playing field. Whether you’re interested in growing your practice, retaining patients, and/or positioning yourself as an expert, it’s critical for you to get up to speed on the latest thinking in marketing strategies and cutting-edge tools that work for primary care physicians.

In This Issue:

While reproduction of Doctor’s Digest editorial is not allowed without written consent of the publisher, for your convenience, print versions of our back issues are available. Material is presented for informational purposes only. Physicians should consult with their own practice managers before implementing changes.